These days, Facebook, Twitter, Instagram and other social media platforms are changing the way clients and businesses interact. From monolithic corporations to small firms, every business stands to benefit from taking social media seriously.
Not quite on board yet? You should be. For most of the companies we work with, dedicating time to a social media plan is intrusive and, especially in the legal field, the returns don’t always make the effort worth the investment. However, committing to a social media marketing plan is still a recommended practice.
Whether you like it or not, the top social media websites are an important part of the internet and the daily lives of most of your customers. The harm of having no social media presence (or worse, outdated social media content) can so easily be avoided by updating on a weekly basis. It doesn’t have to be complicated — and that’s what we tell our clients. You can’t afford to ignore the influence of social media any longer.
You Can Be The Authority
As with all advertising, social media allows you to demonstrate your knowledge within your particular niche. Whether you are an individual or a company, one of the best aspects of social media is that you control what you post. This means that you can share helpful links, resources and information that your potential, current or past clients may find useful. By actively demonstrating what you know, you’ll be able to position yourself as an authority in a given area. After all, everyone knows that the most successful people aren’t afraid to share their knowledge.
Your Opinion Matters
These days, everyone is looking for a trusted opinion. Particularly when it comes to matters of breaking news or national debate, people want to rely on an expert source to help inform their views. If you have experience, especially in a niche area that has recently sparked interest, sending out a tweet or posting a recent article you wrote that covers a relevant topic is a great way to gain followers — and catch the eye of potential future clients.
Communication Is Simpler
Creating profiles on sites like Facebook and Twitter allows your clients to contact you in ways that are more convenient than ever before. Completing a formal “contact us” form may be intimidating to some. However, a tweet or response to a post on Facebook is a method of contact that most people are familiar and comfortable with. Social media’s informal style is particularly appealing to younger demographics: If you’re looking to increase your clients in the 25-to-35 age set, this may be a useful way to get them talking.