When it comes to designing a blog, there are many different elements that need to be thoughtfully considered in order to make it both visually appealing and functional. The overall layout and structure of your blog is one of the most important aspects, as it dictates your reader’s experience. It also determines how posts will be organized and ordered, as well as where images will go, and which features will be included.
The likelihood that users will find your blog can also be influenced by its design. Incorporating social media including sharing buttons into the design of your blog posts can help to increase your blog’s exposure.
In the end, blogs come in all sizes and are a great way to express yourself creatively, share your work, or offer helpful advice. With the right optimization and attention to detail, you can create the perfect blog for yourself or your business.
Whether you already have a blog or are thinking about starting one, learning how to make and design a website is essential for getting readers and keeping visitors coming back. In this article, we’ll offer examples that can help inspire your own and help lay out the most important elements of blog design.
Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Make use of the easy-to-use tools on Wix to spread your thoughts to the world. What is a great blog design?
The design of your blog has a significant impact on how well it is received by readers and search engines alike, regardless of whether it is a personal blog, a business blog, or something else entirely. Every element of design should be taken into consideration when creating or updating your blog, as a great design creates a better experience for your readers.
Launching a successful blog design takes a degree of planning. It’s essential to consider your blog’s purpose prior to beginning the design process. Identify its key goals, niche and your own personal or brand style. All of these should influence the design of your blog.
First and foremost, you should design a layout that is appealing to the eye and simple to use. This means picking a theme or template for your website that works well and has a lot of white space. Give attractive, safe, and web-friendly fonts (clear typography) top priority for websites that are simple to read. You should also include navigation elements that make moving around your blog easier – such as an effective navigation bar and social media buttons.
The media and images you use in your design should be carefully chosen. The visuals you use on your blog should reflect your written content style and topic. This includes using relevant images or videos when appropriate and making sure any text is legible and clearly formatted. Always use consistent branding elements throughout your blog, such as the same fonts and colors throughout all your blog assets.
SEO is an important part of designing a blog, especially if you want to get people to your site naturally. Meta tags, keywords, and other on-page content optimizations that are friendly to SEO should be included in your blog to help it rank higher in search engines. We recommend concentrating on the following aspects when designing a blog:
- Homepage
- Headers
- Logo
- Unfilled space Easy to use navigation Article thumbnails
- Related posts
- Sharing on social media About page
94% of website visitors will leave a site because of low quality design, it’s worth getting it right on your blog from the start. And if, some studies show, 75% of a brand’s online credibility is based on the design of their website, so it’s not something anyone should neglect.
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10 blog design examples to inspire you
Now that you have a better idea of how to design your online space, here are 10 blog examples you can use for inspiration.
01. Bella and Bloom
Bella and Bloom is a full service web design studio that specializes in creating lasting impressions with consumers through brand recognition. Reviews, a portfolio, and, of course, a blog are all included on their business-supporting website. A header at the top reads, “Calling all mother-hustlers, boss babes and female entrepreneurs,” signifying immediately who their target audience is.
Scrolling through their various posts, readers are greeted with a diverse range of helpful content, from business and branding tips to recipes for the best chocolate chip cookies. Pastel icons and cursive font adorn their website, making content fun to read and enhancing its laid back, professional vibe.
02. Mom Boss Life
Laura Gimbert’s wellness website is geared towards helping busy moms live a balanced and healthy lifestyle. Her content ranges from working from home tips to traveling with a toddler. Each blog post is outlined in a light grey box, complete with a title, image and the opening sentence of her post to give readers an idea of what’s in store.
Readers can relate to Laura because photos of her with her husband and children show a more intimate aspect of her life. She makes a name for herself as a mother by assisting other mothers through the difficulties of parenthood. Check out our guide to learn more about starting a mom blog.
03. Style Stories
A lifestyle blog written by Rachel Norstrom aims to encourage women to express their individuality through fashion. When visitors arrive on the page, a lot of white space directs their attention to the blog title, which is followed by an image of Rachel and a paragraph that explains who she is. This lets her connect with readers immediately and explains what her blog is about.
The blog categories are listed in a strip at the top of the page, and each post includes a professional image of the fashion trend Rachel is highlighting. She also includes social sharing links at the bottom of her posts to Facebook, Instagram and Pinterest so readers can easily share their favorite looks.
05. Adobe by Estie
Interior designer Estie Kessler’s blog site is dedicated to the idea that home isn’t just a place where we live, but a sacred space for making memories. Her blog has articles about how she has made her house a place where her family can thrive as well as suggestions for how to incorporate particular colors and trends into your own home. The name of her blog, Adobe, is written in black cursive on a plain white header at the top of each page. A clean, easy-to-find navigation bar takes visitors to her various pages. Visitors will find detailed, colorful photos throughout her blog to offset the clean design and draw attention to her exquisite interior design.
06. The One and Only Photographer
It’s hard not to spend time gazing through the photos of this family and lifestyle photographer’s website. Eric Etchart manages to capture both simple, everyday moments of family life, from a child looking at a ladybug, to bigger, more momentous occasions, such as weddings. His use of lighting, focus and color tells a complete story within each image.
His blog has a white background, allowing each professional thumbnail image to stand out and grab readers’ attention. Readers are given a behind-the-scenes look at the work of a professional photographer as each post describes a photo shoot, including the subject and location.
07. The Wine Tails
Molly created The Wine Tails, a blog for dog and wine enthusiasts where she can write about her most recent wine tastings and share her findings with the world. Molly explains her story and her pursuit of opening a dog friendly wine shop.
Her color scheme consists primarily of pastel hues like blue and green, with a few pops of bright hues like orange. With images of vineyards, dogs, and Molly herself sipping on a variety of wines, a sophisticated outdoor aesthetic is perfectly appropriate. It’s as if visitors have the opportunity to stroll through vineyards with her discovering new types of wine.
08. britdotdesign
This engaging home renovation blog provides readers with content about interior design, DIY project tutorials and inspiration for home decor. Brit also shares where visitors can find her favorite products on a page labeled Faves, as well as the components she uses to complete each project. Links to all of her social media appear next to the horizontal menu at the top of the page, so readers can easily find her other online platforms.
As visitors dive into her blog posts, Brit shares details of her project plans before and after they’re completed, along with colorful photos to provide a real visual sense of her work.
09. Life As We Explore
The gorgeous images throughout this travel blog will have readers coming back again and again. This website is a great representation of how blog design can be simple yet effective in connecting with its readers.
One of the highlights is the Gallery section, in which these two bloggers showcase their outstanding, professional photos taken from around the world. They’re pieced together into a grid format in various sizes, with contrasting colors and textures adding beautiful elements to the page. The variety of places this couple has traveled to, including Buddha statues atop snow-capped mountains and bustling city streets, are examples.
10. Urban Roots
This German company sends customers different seeds every month, along with instructions on how to help them grow within an urban environment. A simple logo consisting of the company name inside a circle conveys a feeling of wholeness and renewal, perfect imagery for an earth-centric brand.
The logo is featured in the upper left corner of each page on their site, including their blog.
