There was a time when Apple CEO Tim Cook wasn’t uplifted by tablet/laptop hybrids.
Why, he even called the Microsoft Surface Book “diluted.”
Perhaps he’s coming around to the idea that a computer is whatever you decide a computer is.
I only mutter about this because Apple has just released an ad that suggests the iPad Pro is, indeed, a computer.
Here we see it going through various transformations with the help of various, not entirely cheap, add-ons.
The keyboard, for example, which can cost $169. Or the stylus — I mean, pencil — which, cha-chings at $99.
Naturally, the ad ends with a pithy thought: “Imagine what your computer could do.”
You might think to yourself: “I do imagine this all the time. I use my imagination a lot.”
Ah, but the ad isn’t finished. It wants you to imagine what your computer could do if it was an iPad Pro.