Amid the ongoing Coronavirus pandemic, the growth in new paying users (NPUs) is now at over 50 per cent, and the market is likely to touch $7 billion value by 2025, as per RedSeer Consulting report in association with Lumikai, an Indian gaming and interactive media venture fund.
According to the estimates, India will see 3 times growth from 2021, amid the steady growth across casual and real money games segments.
The report stated that the paid gamers user base in India is going to be 235 million in 2025, which will be 3 times more as compared to 2020 which was 80 million
Presently, India has a cumulative gamer base of 425 million. The number of paid gamers in India is expected to increase to 95 million in 2021, which is going to grow by 25 per cent to 235 million in 2025, as per the report.
The report also mentioned that a paid gamer in the country spends $16 a year (Rs 1200) with monthly spending ranging from $0.6 (Rs 30) to $3.5 (Rs 230), on average.
The Indian users are more willing to pay for playing online games with the entertainment and engagement of the games being key factors, as per the report.
Meanwhile, the major factors behind the rise in the paid Indian gamers consist of the maturity of the gamers, adaptability to play online as well as UPI integration within the gaming platforms.
[“source=businessworld”]
