The One billion Devices dream for Microsoft looks to be dead
Published By: Ken Bock on July 18, 2016 08:45 am EST
Microsoft Corporation (NASDAQ:MSFT) launched the company’s latest Windows 10 OS just a year ago, and that was also when the Redmond based giant claimed that the new operating system would be running on over 3 billion devices within three years. At that time, many believed that the company would be unable to achieve the set goal and Microsoft has now publicly admitted that its goal of reaching a billion device was a tad bit ambitious.
Many users did not want to upgrade to the latest OS and Microsoft then tried new deceptive tactics to ensure users installed Windows 10. However, that did not work out so well for the company as it received massive user criticism for these practices and to date, Windows 10 has been only installed on 350 million devices- which is well below the adoption rate required if Microsoft is to meet its goal.
When Windows 10 was launched last year, the company brought on 110 million users within 6 weeks and it looked as if the company would achieve its goal. However, after the initial burst, adoption for the OS fell considerably as the next 9 months saw the company add only 200 million more devices.
Many claim that the reason for Microsoft’s failure is the company’s failing mobile business. After Windows 10 was released, Microsoft saw an initial surge in Windows Mobile users but that died down soon after. Currently, Microsoft holds a less than 1% market share in the mobile OS market as it continues to struggle against Apple Inc.’s (NASDAQ:AAPL) iOS and Google Inc.’s (NASDAQ:GOOG) Android. The company is expected to release the Surface Phone next year which will look to aid in helping the company reach its goal, but many still believe that the Surface Phone is not the answer to Microsoft’s problem.
Windows 10 has also failed to impress enterprises which is one of the main reasons for the slow adoption of the new OS. Companies claim that there is no need to upgrade to the latest Windows as all of their applications work perfectly with Windows 7.