The Nature of Video Game Publishers

Video games are electronic games that involve interaction with a user interface or input device, such as a joystick, controller, keyboard, or motion sensor device, to produce visual feedback. This input is often seen on a video display device, such as a TV, monitor, tablet, or virtual reality headset. Some video games, such as text adventures and computer chess, may be played without a visual display, which uses teletype printers. Audio feedback through speakers or headphones is a common addition to video games. Other feedback, such as haptic technologies, are also sometimes used.

One of those playing a crucial part in the creation of video games is video game publishers. They help game developers with funding and distribution. To get financing, game developers must pitch a game idea to a publisher. The pitch can take many forms, from a document containing concept art to a speech that conveys the game’s vision. Once the game gets funding, the publisher will draw up paperwork for compensation, milestones, and eventual release.


Video game publishers were once thought to be on the decline. However, they are still an integral part of the industry, providing distribution and marketing services and a crucial funding source for game development. Whether you’re planning to publish one game or a whole series of games, there are a few things you need to consider in your video game publishing contract.

Contracts should outline the rights and responsibilities of both parties. The publisher must guarantee the rights to the intellectual property (i.e., the game’s underlying technologies), payment methods, and timing. Including a clause defining how it will resolve missed promises or deadlines is also essential. Failure to follow deadlines can result in the termination of the agreement, blocking payments, or delaying production.

While most developers need to be aware of their publisher’s publishing agreement, it’s crucial to read them. In addition to ensuring you understand the terms, you must know the size of the cut you’ll receive. Assuming the game reaches $5 million in sales, this would represent a cut of about 10%. The amount will increase, especially if the game becomes a hit.


Video game publishers have a lot of responsibilities. Not only do they need to create and distribute content, but they also need to ensure that it’s optimized for publishing and maximum impact. Today’s video games are designed to be played on various platforms and IoT devices, so game publishers must be prepared to create and distribute quality content across all channels.

The role of a video game publisher varies from one publisher to another. A typical publisher has several responsibilities, ranging from managing the development team to providing financial support. They may also be responsible for identifying and recruiting development talent and acquiring intellectual property licenses.

As a video game publisher, you’ll have to pay developers, manage many submissions, and distribute the game. It is a challenging task. In addition, you’ll be dealing with many different external developers who might need to catch milestones or shipping dates. The monetization model also could be more promising.