Ziox Mobiles, a brand promoted by Sun Airvoice, recently awarded its creative duties to August Communications. The win comes on the back of a multi-agency pitch that took place in Delhi.
Deepak Kabu, chief executive officer, Ziox Mobiles, says in a press release, “Ziox Mobiles intends to challenge established players and gain a sizeable market share rapidly through innovation and disruptive thinking. For this, we needed a partner that matched our level of willingness to break new grounds. We found August Communications ready to take this on.”
Goutam Mishra, marketing head, Ziox Mobiles, says in a press release, “We chose the agency on the basis of its fresh creative approach and customer insights. It coincides with our outlook, as we are trying to approach the cluttered market in a fresh new way.”
In keeping with its agenda, the brand has launched a new campaign, currently underway, that showcases Ziox Mobiles’ sharp focus on delivering exciting products and services to its growing customer base. The 360-degree campaign will comprise TV, print, digital, and unconventional media.
Commenting on the win, Manish Bhatt, partner, August Communications, says in a press release, “We are delighted to be associated with Ziox Mobiles, and are dedicated towards building the brand as one of the major players in the high-growth Indian mobile devices industry. The category is extremely challenging, with several international and domestic players vying for a superior position. We shall do our best to justify the trust placed by Ziox Mobiles in our creative capabilities.”