Social media facilitates the farmers to connect with an city populace and growth their enterprise ofpromoting seasonal culmination and veggies they grow in their farms.
Currently, Nashik-based farmer Prashant Kshirsagar (34) joined a farmer’s market institution on Fb. Havingacquired an amazing reaction inside some days, promoting out the raisin that he produced by means ofdrying grapes, Kshirsagar stated: “a few weeks ago, I joined the farmer’s market group. It helped mepromote my merchandise without even stepping out of my farm. I have got calls from distinct states.within 15 days, I sold out 83kg of raisins. Over 70 humans referred to as from Mumbai. Many individuals who want to shop for a product have positive doubts. We remedy these by writing an outline and postingpix of the product we need to sell.”
Vinay Ketkar, a resident of Thane, is a part of a collection of farmers named ‘We Farmers’ at his localChiplun. Through one of a kind social media platforms, he allows marketplace the fruits and dry end result grown by using the farmers on this organization.
After getting a healthy response promoting Alphonso mangoes in the summer time this yr, Ketkar is nowseeking to sell cashewnuts. In keeping with him, social media allows show the products higher andhook up with clients in any region Through mails, WhatsApp or Facebook posts.
Ketkar said: “Social media facilitates connect with like-minded people. I can get in touch with human beings even if I’m at my native vicinity. The first-class of the goods matters a lot whilst a person trusts you. It is a fee powerful manner for promoting the goods. The farmers need to present out greaterstatistics in a descriptive way.”
Speakme approximately how the economic transactions paintings, Ketkar, stated, “If it’s a bulk order, weopt for home transport, while a minor order is completed via courier. The mode of transaction dependsupon individual to individual.”
Kavita Mukhi who commenced a Fb group referred to as ‘The Farmer’s market‘ in 2010, has over 15,000participants inside the institution, together with farmers and the purchaser. Mukhi said, “when we organise an natural farmer’s market inside the city, we spread the word Through this group. A majority of the farmers are from Maharashtra. Focus levels approximately using natural fruits and veggies have been increasing. We can see the platform being used often.”
