Ariana Grande in MAC's newest Viva Glam campaign. Photo: MAC

MAC’s Viva Glam campaigns have featured actual legends and beauty icons of every kind: RuPaul, GirlGaga, Madonna, Nicki Minaj, Miley Cyrus and of route, Ariana Grande, who at 22 years old is already a billboard chart-topping phenom. And whilst she’s these days started to grow out of the sexualized schoollady appearance she consistently channeled on her upward push to reputation, her modern MACMarketing campaign is full of Horny Child vibes. (So. An awful lot. Pink.) Cristin Milioti’s person in 30 Rock would approve.

Technically this Marketing campaign is meant to be doll-like, with Grande stuffed in a tiny dollhouse-sized room and the Campaign urging clients to “Be a doll, and pass glam!” Grande’s signature superbexcessiveponytail is paired with a large, froufy bow, head-to-toe Red, frilly socks and platform Mary Janes (a ought to-have style object, as any actual Attractive Baby is aware of).

But the actual purpose of the shoot is to announce new MAC Viva Glam products: Viva Glam Ariana Grande 2 Lipstick, a matte deep mauve, and Viva Glam Ariana Grande 2 Lipglass, a shimmery pale Purple lip gloss. All jokes apart, it’s essential to keep in mind that a hundred% of the value of every MAC Viva Glam product is donated to the MAC AIDS Fund, which has currently raised $425 million. So if it’s focused on afirst-rate motive, you do you, Sexy Baby Ariana.