A cab carries an advertisement to promote Kerala as a tourist destination during an earlier campaign in the U.K. — Photo: Special Arrangement

Taxis at the streets of Dubai will quickly show snap shots of stunning landscapes and artwork kinds of‘God’s very own u . s .to attract Arab tourists to Kerala.

The ‘Kerala-branded taxis’ are a part of a promotional marketing campaign to be released by way of Kerala Tourism with an goal to boom vacationer footfalls throughout the tilt months from June to August, whenthe monsoon can be an introduced appeal.

The campaign, at the traces of the relatively a hit branding earlier completed in London taxis and the Mumbai Metro, will run for a month on one hundred redpinnacle and 100 yellow/greenpinnacle cabs.

all through the U.k. marketing campaign, cabs were wrapped in colourful visuals of the famed backwaters, houseboats, flora and fauna, ayurvedha remedies and conventional dances.

The authorities has given the executive sanction for a price range of Rs. 60 lakh for Kerala Tourism’sadvertising approach.

The marketing campaign, which has got the nod of the Election fee, is probably to be launched via themiddle of this month or from June, while it is scorching hot in the center East, authentic resourcesadvised The Hindu.

Kerala Tourism has additionally determined to put up translights in 3 airports in Saudi Arabia and one airport in the Sultanate of Oman. advertisements with translights — big illuminated movie backing — might be put up for one month at vantage points in Jeddah, Dammam, Riyadh and Salalah airports at a fee of Rs.ninety four lakh.

television campaign
similarly, advertisements of Kerala Tourism will be aired in English on BBC world and in Arabic on Al Jazeera television to promote the destination amongst households inside the middle East.

The advertisements, to be aired at some point of prime time, will incur a cost of Rs. 1.20 crore.

The competitive marketing approach that still consists of a campaign in print media comes close on theheels of Kerala’s participation within the Arabian journey market in Dubai.

The growth in foreign tourist arrivals came right down to five.86 according to cent in 2015 from 7.60according to cent in 2014.