Scholastic is planning a massive 4.5 million copy first printing in North America of the latest Potter book, “Harry Potter and the Cursed Child Parts I & II” — slated to hit store shelves precisely at 12:01 a.m. on July 31.
“This is a huge celebratory moment,” Rachel Coun, executive marketing director and global brand management at Scholastic, told PW Daily, which broke the news of the massive first printing on Tuesday.
The book is based on a play set to open in London on July 30 and is written by Jack Thorne, John Tiffany, the director of the play, and J.K. Rowling.
It comes seven years after Rowling published the seventh and final original novel of the boy-wizard, “Harry Potter and the Deathly Hallows.”
The new script-book is set 19 years after “Hallows” end, with Potter now married to Ginny Weasley and their youngest son about to start at Hogwarts School.
An estimated 5,000 bookstores and libraries will be hosting midnight parties around the US on July 30 to celebrate the release of “Cursed Child,” the company said.
Rowling’s Potter books have sold 450 million copies worldwide and 160 million in the US.
[Source:- THE NEW YOURK POST]
