As the Lok Sabha trends started coming in on Friday, many were quick to notice how close they were to the predictions made by Today’s Chanakya.
But this was not the first time that the little-known organisation led by V.K. Bajaj has accurately predicted the outcome of elections. Last December, it accurately forecast the rise of the AAP in the Delhi Assembly elections as well as the outcome of polls in Rajasthan and Madhya Pradesh.
The News 24-Chanakya exit poll gave the BJP 291 seats with a margin of 14 seats, and predicted that the NDA would bag around 340 seats. It projected only 57 seats for the Congress and a total of just 70 for the UPA. In the final tally, the BJP won 282 seats while the UPA could manage just 60.
Chanakya, the political arm of the consumer research agency RNB Research, attributed its success to the quality of its sample.
“We try to make the sample as representative of the actual demographics prevailing in a region,” a spokesperson for the agency said.
[Source:-India Today]
