The WDA’s theme is 'Humanising Design'

Hyderabad: Hyderabad Urban Lab (HUL), a non-profit research organisation, has been invited by the government of Telangana to demonstrate the role that design has played in the progress of the state and the region, at the upcoming World Design Assembly (WDA), which will be held in Hyderabad on 11 and 12 October. As its chief exhibit, HUL has decided to document the history of industrial design and innovation in Hyderabad over a period of hundred years from 1919-2019.

An interdisciplinary team of social scientists, geographers, architects, designers and economists, will curate and present the design element present in the processes associated with industries, production, marketing, information dissemination and allied sectors. A condensed ethnographic record of pioneering personalities in the realm of innovation and entrepreneurship in the city is also going to be exhibited at the exhibition by HUL.

HUL, established in 2012, studies different aspects of the urban and the challenges that people encounter in the city, regardless of their socio-economic status. With the knowledge it has, HUL is looking to initiate campaigns, make interventions, design solutions or to make any other contribution to the lives of people in the city.

Parallel with the WDA, the government of Telangana, in association with the India Design Forum, is also organizing the Hyderabad Design Week, a city-wide festival of design that brings together leading design practitioners to explore their role as problem-solvers and change-makers, who will present their best in human-centric design innovation. With the theme of ‘Humanizing Design’, the Hyderabad Design week will be held in tandem from 9 to 13 October, with the event coinciding with the World Design Assembly.

At the World Design Assembly in Hyderabad, HUL is aiming to create a knowledge base and an archive of the industrial history of Hyderabad focussing on design and manufacturing. At the centre of its presentation will be a few select Sustainable Development Goals (SDGs) of the UN, said a press release from HUL on Tuesday.

A documentation of the wide range of industries in Hyderabad will highlight the family based and community based industrial processes and how the development of the “urban” has been concurrent with industrial development. Underscoring the WDA’s theme “Humanising Design”, this exhibit will focus on people centric, social centric design innovations and depict the relationship between industrialization, urbanization, economic development and community well being.

“Design as deliberate practice is essentially urban. It is in the city that diverse ideas, technologies, materials, people come together. Hyderabad, landlocked, at the centre of India, for more than four centuries, has received multiple influences that have shaped its modernisation. This exhibit captures the highlights of the last hundred years of industrial innovation underlying this modernization,” said Anant Maringanti, founder-director of HUL.