ESPN became one of this week’s most engaging brands on social media by expertly stoking the flames of angry basketball fan Twitter. It resurfaced a throwback tweet from Kevin Durant, whose recent switch to the Golden State Warriors contrasted pretty starkly with his thoughts from six years prior.

Even after the finals, the NBA continued to make a splash on social media via a drawing of some of its all-star athletes enjoying Fourth of July at the pool, which made it the most engaging brand on Instagram this week.

[Source:- Ad age]