Browsing posts tagged: Pokemon
Alexa makes her way to mobile, Pokemon Go Plus arrives next week

Amazon’s Alexa is moving into the mobile world. The voice assistant is coming to some Amazon Firetablets as a software update — and that includes the newly upgraded Fire HD 8, shipping on September 21 for $89. It’s big news for Alexa’s growth, but voice assistant news won’t get me excited until they bring Star […]

Pokémon Go proves gaming psychology can help lure customers and profits

Pokémon Go’s extraordinary ability to drive foot traffic to stores has captured the imagination of the business community. Instead of relying on traditional forms of marketing, many companies have tapped into gamers’ mindsets to boost revenue and increase customer bases. But the idea of using games to motivate action among consumers and drive profits for […]